Comparative Usability Test on Competitor Airline Websites
Research Goals:
- Learn more about the contex of use of people that use airline websites.
- Discover the goals, behaviours and context of airline customers when booking a flight
- See how well or how badly different organisations try and solve the same problem.
Resources
Usability Test Preparation
Desktop Usability Test 3
Video
https://youtu.be/95WCGgwqVlY