Analysing Competitor Airline Websites & Apps

Research Goals:

1. Understand the conventions we should follow
2. Highlight best practice that we should emulate
3. Investigate how the Home Page, Booking Page and App Navigations compare to each other and conventional UI/UX Principles and Patterns.
4. Identify unique and creative solutions as well as pain point we should avoid

Results / Analysis

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b6fa6210-00f6-49a9-9eea-715191b970b5/PR01_Competitive_Benchmarking.pdf